# What Is a Trust Center? What B2B Buyers Expect > A trust center is where a B2B company shows its security, compliance and privacy practices to buyers. What to include and how it shortens security reviews. Source: https://pentaclay.com/glossary/trust-center Glossary # What is a trust center? A trust center is a page or portal on a company’s website that brings together its security, compliance and privacy information, such as certifications, policies, subprocessors and audit reports, for buyers and their security teams. Also called security page, trust portal ## Why it matters for B2B websites When a company buys software, its security team usually sends a questionnaire and asks for proof: audit reports, policies, penetration test summaries. Answering the same questions for every deal slows sales. A trust center answers the common ones up front and lets buyers request the private documents in one place. For AI companies, it is also where buyers look for answers about how customer data is used, whether it trains models, and where it is processed. ## What to include - A plain summary of how you protect customer data - Certifications and reports, such as SOC 2 or ISO 27001, with how to request them - Subprocessors and where data is stored - Policies: privacy, data processing agreement, acceptable use, responsible disclosure - For AI products: data retention, model training and data use - Service status and incident history, or a link to them - A contact for security questions ## Public and gated content Summaries, policies and the list of certifications are usually public. Detailed reports, such as a SOC 2 report, are shared under a non-disclosure agreement, often through a request form or an access-controlled portal. Tools such as Vanta, Drata and SafeBase offer hosted trust centers that connect to compliance data. ## Example A buyer’s security lead opens /trust, sees the SOC 2 Type II badge, the subprocessor list and a data use statement for the AI features, and requests the full report by signing an NDA online. Half the questionnaire is answered before the first call. ## How we handle it We design trust and security pages as part of [enterprise website design](https://pentaclay.com/services/enterprise-website-design) projects: written for both the buyer and their security team, linked from the footer and the pricing or enterprise pages, and connected to the hosted trust tool if you use one. We only publish claims your compliance team has confirmed. Read next - [Enterprise website design](https://pentaclay.com/services/enterprise-website-design) - [AI company website design](https://pentaclay.com/services/ai-company-website-design) Last updated 15 November 2026 Related terms ## Terms that go with trust centers - [SOC 2 page A SOC 2 page is the part of a company’s website that states whether it holds a SOC 2 report, which type and scope it covers, and how customers can request a copy.](https://pentaclay.com/glossary/soc-2-page) - [Case study A B2B case study is a page that tells the story of one named customer’s problem, what was done about it with your product or service, and what changed as a result, written so a similar buyer can picture the same outcome.](https://pentaclay.com/glossary/case-study) - [Information architecture Information architecture (IA) is the way a website’s content is organized, grouped, labeled and linked, so visitors can find what they need and search engines can understand how pages relate to each other.](https://pentaclay.com/glossary/information-architecture) - [Landing page A landing page is a web page designed around a single audience and a single action, such as booking a demo or downloading a report, usually built for visitors arriving from a specific campaign, ad or search.](https://pentaclay.com/glossary/landing-page) [All glossary terms](https://pentaclay.com/glossary) ## Questions about trust centers ### Can’t find your answer? Book a call and let’s talk. [Book a call](https://cal.com/pentaclay/discovery-call) Or email us at [contact@pentaclay.com](mailto:contact@pentaclay.com) Is a trust center the same as a security page? They overlap. A security page is usually a single page describing practices. A trust center goes further, with documents, subprocessors and a way to request private reports. Do we need a trust center before we have SOC 2? It still helps. You can describe your practices, policies and subprocessors honestly and say what audits are in progress, without claiming certifications you do not hold. Should a trust center be on a subdomain? Many hosted tools run on a subdomain such as trust.example.com. Link it clearly from the main site footer and enterprise pages so buyers and search engines can find it. What do AI buyers ask about most? Whether customer data is used to train models, how long prompts and outputs are kept, where data is processed, and which model providers act as subprocessors. ## Your business grew up. Your website should too If customers need a demo just to understand what you sell, your website isn’t doing its job. - We sign an NDA on request. - You own the site, the code and every account once it’s paid. - Your first call is with Erfan, the founder. **Kazi Mohammed Erfan** Founder Don’t want to fill in the form? [Book a call directly](https://cal.com/pentaclay/discovery-call) ## Not sure? Ask AI about Pentaclay ### Pentaclay, in short Updated 17 Oct 2026 Pentaclay is a B2B website design agency for AI companies that sell to enterprises. We write, design and build marketing websites in Framer, Webflow and Next.js, and stay to help after launch. Pentaclay LLC is registered in New Mexico, USA; our team works from Dhaka, Bangladesh, with calls until 12:30pm US Eastern. Founded in 2023 by Kazi Mohammed Erfan, who brings 12 years of design experience.