# What Is a Website Redesign? Scope and Risks > A website redesign changes how a site looks, reads and is organized. What it includes, how it differs from a migration, and how to protect your search rankings. Source: https://pentaclay.com/glossary/website-redesign Glossary # What is a website redesign? A website redesign is a project that substantially changes a website’s design, structure or copywriting, and often all three, to match where the company is now, while keeping what already works, such as search rankings and key URLs. ## What it usually includes - New positioning and copywriting for the main pages - A new visual design and design system - A revised page structure and navigation - New or rebuilt case studies and proof - Sometimes a change of platform, which makes it a migration as well ## Why it matters for B2B websites B2B companies outgrow their sites faster than they notice. A site built for the first customers explains a product that has since changed, for a buyer who is now larger and more careful. Common triggers are a new product line, a move upmarket to enterprise buyers, a funding round, a rebrand, or a sales team saying they avoid sending prospects to the website. A redesign is also when sites lose search traffic, because URLs, headings and content change all at once. Planning for that is part of the job, not an afterthought. ## Redesign vs refresh vs migration A refresh updates visuals and some copy while keeping structure. A redesign rethinks structure and messaging too. A migration moves the site to a new platform or domain, with or without a new design. Many projects combine a redesign and a migration, which adds risk and needs a redirect plan. ## How to protect what works - Export current pages, rankings and top traffic sources before starting - Keep URLs that already rank, or 301 redirect them to the matching new page - Carry over content that earns traffic, even if it is rewritten - Compare Search Console data before and after launch ## How we handle it Our [website redesign](https://pentaclay.com/services/website-redesign) work starts from your current site’s data and your sales conversations, then rewrites, redesigns and rebuilds, with a redirect map for every changed URL. Every project starts with a written scope within three business days of the first call. Read next - [Website redesign](https://pentaclay.com/services/website-redesign) - [Website project timeline](https://pentaclay.com/guides/website-project-timeline) Last updated 15 November 2026 Related terms ## Terms that go with website redesigns - [Website migration A website migration is any project that moves a website to a new platform, domain, URL structure or hosting setup in a way that changes how search engines find and index its pages.](https://pentaclay.com/glossary/website-migration) - [301 redirect A 301 redirect is a server response that tells browsers and search engines a page has moved permanently to a new URL, sends visitors there automatically, and passes the old page’s search signals to the new address.](https://pentaclay.com/glossary/301-redirect) - [Design system A design system is a shared set of rules, reusable components and design values, such as colors, type sizes and spacing, that a team uses to build a website or product consistently.](https://pentaclay.com/glossary/design-system) - [Information architecture Information architecture (IA) is the way a website’s content is organized, grouped, labeled and linked, so visitors can find what they need and search engines can understand how pages relate to each other.](https://pentaclay.com/glossary/information-architecture) [All glossary terms](https://pentaclay.com/glossary) ## Questions about website redesigns ### Can’t find your answer? Book a call and let’s talk. [Book a call](https://cal.com/pentaclay/discovery-call) Or email us at [contact@pentaclay.com](mailto:contact@pentaclay.com) How often should a B2B company redesign its website? There is no fixed schedule. Redesign when the site no longer matches what you sell or who you sell to, or when it blocks the team from publishing. Between redesigns, steady updates keep it current. Will a redesign hurt my SEO? It can if URLs, content and internal links change without a plan. With redirects, preserved content and checks after launch, most sites keep their rankings, and a clearer structure can improve them. How long does a website redesign take? It depends on the number of pages, how much copywriting is needed and how quickly feedback comes back. Our website project timeline guide breaks it down by stage. What does a redesign cost? It depends on scope. Our pricing page shows how we price projects, and the B2B website cost guide covers the wider market. ## Your business grew up. Your website should too If customers need a demo just to understand what you sell, your website isn’t doing its job. - We sign an NDA on request. - You own the site, the code and every account once it’s paid. - Your first call is with Erfan, the founder. **Kazi Mohammed Erfan** Founder Don’t want to fill in the form? [Book a call directly](https://cal.com/pentaclay/discovery-call) ## Not sure? Ask AI about Pentaclay ### Pentaclay, in short Updated 17 Oct 2026 Pentaclay is a B2B website design agency for AI companies that sell to enterprises. We write, design and build marketing websites in Framer, Webflow and Next.js, and stay to help after launch. Pentaclay LLC is registered in New Mexico, USA; our team works from Dhaka, Bangladesh, with calls until 12:30pm US Eastern. Founded in 2023 by Kazi Mohammed Erfan, who brings 12 years of design experience.