# Website Design for Robotics and Hardware

> Websites for robotics and hardware companies that sell to enterprises. Show the machine working, the specs engineers need, and how it fits the line.

Source: https://pentaclay.com/industries/robotics-hardware

# Website design for robotics and hardware companies

Customers need to see the machine work before they trust the specs. We build sites that show it working, then answer the engineer’s questions.

[Book a call](https://cal.com/pentaclay/discovery-call) [**5.0** Hired 18 times on Contra](https://contra.com/pentaclay/reviews)

[See all work](https://pentaclay.com/work)

Companies that trusted us with their website

## Robotics and hardware websites, in short

Updated 17 Oct 2026

A robotics or hardware website has to show the machine working in a real setting, then give engineers the specs, downloads and certifications they need. Customers also ask what it replaces on the line, what it connects to, and how its data is protected. In our study of YC homepages (10 Oct 2026), 10 of 96 robotics companies serve a client-rendered homepage, the kind AI crawlers barely read. Pentaclay is a B2B website design agency for AI companies that sell to enterprises, registered in New Mexico, USA.

Can I see work like ours?

Yes. See our recent B2B work.

How long does a full website take?

6 weeks, from the first call to launch.

When do I see the price?

Scope, price and launch date in writing within 3 business days.

Which platforms do you build in?

Framer, Webflow, Next.js or another platform.

## What we hear on the first call

And how we’d fix each one on your website.

**Kazi Mohammed Erfan** Founder, Pentaclay

2.  You

    Our robot is impressive in person. On our website it’s a render and a paragraph.

3.  We show the machine working in a real setting, near the top. No polished footage yet? We use product frames, diagrams or a short recording.

4.  -   Recording of the machine working
    -   Product frames and diagrams
    -   What it replaces, then specs

5.  You

    Engineers ask for the spec sheet, and sales has to email it after the call.

6.  We put the specs engineers need on the product page, with spec sheets and CAD files one click away.

7.  -   Specs on the product page
    -   Spec sheet and CAD downloads
    -   Certifications with dates

8.  You

    Customers ask what it replaces on the line, and our site doesn’t say.

9.  We say it plainly: the task, the step on the line or the tool it takes over, and what it connects to.

10.  -   What it replaces
     -   Systems and data it connects to
     -   Where it runs today

11.  You

     Our homepage is a single-page app, and ChatGPT sees almost nothing.

12.  We move it to a build that ChatGPT and Perplexity can read. Before launch we list every URL and map redirects so rankings are kept.

13.  -   Text AI search can read
     -   Every URL listed and redirected
     -   Pages your team can edit

[Tell Erfan about your site… Book a call](https://cal.com/pentaclay/discovery-call)

## What enterprise customers check on a robotics or hardware site

See it work. Then the specs.

### The machine working

A short recording in a real setting, near the top.

### What it replaces

The task, the step on the line, or the tool it takes over.

### Specs and downloads

The numbers engineers need, and spec sheets or CAD files one click away.

### Certifications

The safety and quality standards you meet, with dates.

### What it connects to

The systems, software and data it works with.

### Data and security

What the device collects, and who can see it.

### Where it runs today

Customers or deployments a customer can check.

### Service and support

Installation, training, and who to call when the machine stops.

## B2B websites we’ve launched

Our most recent work for B2B teams.

### Machine Football AI

-   B2B
-   Sports AI

2026

Clubs see the scale of the model before they read a word

An AI model of football is hard to picture. So the first screen leads with one number: 1.1 billion on-pitch events. The team publishes blog posts, media and glossary terms without a developer.

[Read the case study](https://pentaclay.com/work/machine-football)

-   **1.1B** on-pitch events modeled
-   **18** in-house AI models

### Fronterra

-   B2C + B2B
-   AI learning

2026

Families and schools each find their own way in

Families and schools wanted different things from one site. Families download a free app. Schools book a demo. A “Choose your path” choice on the first screen sends each one the right way.

[Read the case study](https://pentaclay.com/work/fronterra)

-   **6 days** from kickoff to a live site, January 2026
-   **2** sites, Fronterra and its maker Axon Park

### NOCAP Sports

-   $2.5M seed, 2021
-   B2B
-   College sports

2025–2026

Universities, brands and athletes each get a page made for them

One platform, three audiences: universities, brands and athletes. We built their design: a first screen that cycles through all three, a page for each, and a news room the team runs.

[Read the case study](https://pentaclay.com/work/nocap-sports)

### Freehold Wealth

-   B2B
-   Property finance

2026

Investors and borrowers each get their own first step

One lender, two audiences with opposite goals. Investors put money in. Borrowers take it out. So the first screen gives each one a button of their own, and every deal gets a page the team edits itself.

[Read the case study](https://pentaclay.com/work/freehold-wealth)

-   **2** first steps on the first screen: invest or borrow
-   **4** deal pages in a CMS the team edits itself

[See all work](https://pentaclay.com/work)

## Does your site answer these?

Tick what’s true for your site today.

**0** of 6

Start with the basics

Customers may leave before they find what they came for. The Free Website Audit shows what to fix first.

[Get a free website audit](https://pentaclay.com/free-website-audit)

-    Can a visitor watch the machine work in a real setting?
-    Does the site say what it replaces?
-    Do spec sheets download from the product page?
-    Are certifications shown with dates?
-    Does the site say what data the device collects?
-    Does your homepage text show up with JavaScript turned off?

## Start with one page, or the whole site

### Landing page

2 to 3 weeks, start to launch

One page that explains what you sell and books the call.

-   What you do, in one clear message
-   Copywriting, done by us
-   Pictures of your product
-   Designed for desktop, tablet and phone
-   Built on the platform your team will edit
-   Booking form and tracking from day one
-   Every account handed over
-   A recorded walkthrough and 30 days of free fixes

### Full website

Most booked

6 weeks, start to launch

Every page written, designed and built for your team to edit.

-   An audit of your site and competitors
-   What you do, in one clear message
-   Logo, colors and type tidied up
-   Sitemap and page plan, then wireframes
-   Copywriting for every page
-   Every page for desktop, tablet and phone
-   Pictures of your product
-   A CMS your team publishes with
-   Old links redirected, SEO basics on every page
-   Every account handed over, and 30 days of free fixes

[Book a call](https://cal.com/pentaclay/discovery-call) [See pricing](https://pentaclay.com/pricing)

## How a project runs. From the first call to launch in 6 weeks

### Call and scope

We give you the price and the date before we design anything.

What you get

-   Written scope, price and launch date
-   Notes on your current site
-   How rival sites explain the same thing
-   Who reads your site, and what each one needs

### Messaging and design

We write the copy first, then design every page.

What you get

-   What you do, in plain language
-   Sitemap and page plan
-   Wireframes
-   Every page for desktop, tablet and phone

### Development

Built so your team can edit it without a developer.

What you get

-   Built on the platform your team will edit
-   A design system
-   CMS templates
-   Forms and tracking

### Check and launch

Live on the date in your contract.

What you get

-   Design QA
-   Every old link redirected
-   SEO basics on every page
-   Readable by Google and AI search

### Handover

Everything is handed over to you.

What you get

-   A recorded walkthrough
-   Every account handed over
-   Your Figma files and images
-   30 days of free fixes

[Book a call](https://cal.com/pentaclay/discovery-call)

After the call, you get the scope, price and launch date in writing within 3 business days.

## Proof, not promises. What our clients say

**140+** clients in the US, UK, EU and Australia

**12 years** of design experience

[5.0 ★★★★★ From 7 reviews on Contra. Hired 18 times. > “The experience was truly outstanding. … Every task was completed on time…” **Verified client on Contra** Read the reviews](https://contra.com/pentaclay/reviews)

**225+** banks and fintechs use software our founder designed

## What robotics and hardware sites run on

From our own research on YC companies.

Checked 17 Oct 2026

33 of 96

YC robotics companies (2021 to 2026) whose homepage runs on Next.js. 6 run Webflow, 4 Framer.

Source: [Pentaclay study of 3,791 YC startup homepages (2,945 answered), 10 Oct 2026](https://pentaclay.com/research/yc-startup-websites)

10 of 96

Of the same robotics homepages, client-rendered single-page builds.

Source: [Pentaclay study of 3,791 YC startup homepages (2,945 answered), 10 Oct 2026](https://pentaclay.com/research/yc-startup-websites)

7 of 86

YC hardware companies with a client-rendered homepage. 32 run Next.js.

Source: [Pentaclay study of 3,791 YC startup homepages (2,945 answered), 10 Oct 2026](https://pentaclay.com/research/yc-startup-websites)

8 words

Median text AI crawlers saw on 77 client-rendered YC homepages. Framer homepages showed 1,543.

Source: [Pentaclay YC study, raw HTML read as an AI crawler, 10 Oct 2026](https://pentaclay.com/research/yc-startup-websites)

## Is Pentaclay a fit?

### This is for you if

-   You build robots, devices or industrial hardware, and sell to enterprises or industrial customers.
-   You have pilots or first deployments to show.
-   Your homepage was built by an engineer and is hard to change.

### Not for you if

-   You sell a consumer gadget through retail.

## Questions about robotics and hardware websites

### Can’t find your answer?

Book a call and let’s talk.

[Book a call](https://cal.com/pentaclay/discovery-call)

Or email us at [contact@pentaclay.com](mailto:contact@pentaclay.com)

What should a robotics homepage show first?

The machine working, in a real setting, in a short recording. Then what it replaces, then the specs.

We have no polished footage yet. Is that a problem?

Common early on. We design the first screen around the one thing a customer needs to see, and use product frames, diagrams or a short recording until better footage exists.

Is a client-rendered homepage a problem?

For AI search, often yes. In our study, client-rendered homepages showed AI crawlers a median of 8 words. We move it to a build that ChatGPT and Perplexity can read.

How long does it take?

A full website usually takes 6 weeks, and we can work faster if your date needs it. A landing page takes 2 to 3 weeks. The date goes into the contract.

## Website services for robotics and hardware companies

What teams in this industry book us for.

-   [Website design A new site, from copywriting to launch](https://pentaclay.com/services/b2b-website-design)
-   [Website migration Move platforms, keep your rankings](https://pentaclay.com/services/website-migration)
-   [Website redesign Make your site match what you sell](https://pentaclay.com/services/website-redesign)
-   [Website maintenance Updates, fixes and new pages](https://pentaclay.com/services/website-maintenance)

### More from us

Learn more

-   [B2B website cost](https://pentaclay.com/guides/b2b-website-cost)
-   [Project timeline](https://pentaclay.com/guides/website-project-timeline)
-   [Lovable or Bolt site to a real marketing site](https://pentaclay.com/migrations/lovable-to-nextjs)
-   [Agency vs freelancer](https://pentaclay.com/comparison/agency-vs-freelancer)
-   [Framer vs Webflow](https://pentaclay.com/comparison/framer-vs-webflow)

Company

-   [Pricing](https://pentaclay.com/pricing)
-   [How a project runs](https://pentaclay.com/process)
-   [Our work](https://pentaclay.com/work)
-   [About Pentaclay](https://pentaclay.com/about)
-   [FAQ](https://pentaclay.com/faq)

Industries

-   [Manufacturing and industrial](https://pentaclay.com/industries/manufacturing-industrial)
-   [Climate tech](https://pentaclay.com/industries/climate-tech)
-   [AI agents](https://pentaclay.com/industries/ai-agents)
-   [All industries](https://pentaclay.com/industries)
-   [AI infrastructure](https://pentaclay.com/industries/ai-infrastructure)

Start smaller

Not ready for a new website? Start with a free audit, or a ready-made template.

[Free Website Audit](https://pentaclay.com/free-website-audit) [Website templates](https://pentaclay.com/templates)

## Your business grew up. Your website should too

If customers need a demo just to understand what you sell, your website isn’t doing its job.

-   We sign an NDA on request.
-   You own the site, the code and every account once it’s paid.
-   Your first call is with Erfan, the founder.

**Kazi Mohammed Erfan** Founder

Don’t want to fill in the form? [Book a call directly](https://cal.com/pentaclay/discovery-call)

## Not sure? Ask AI about Pentaclay

### Pentaclay, in short

Updated 17 Oct 2026

Pentaclay is a B2B website design agency for AI companies that sell to enterprises. We write, design and build marketing websites in Framer, Webflow and Next.js, and stay to help after launch. Pentaclay LLC is registered in New Mexico, USA; our team works from Dhaka, Bangladesh, with calls until 12:30pm US Eastern. Founded in 2023 by Kazi Mohammed Erfan, who brings 12 years of design experience.
