# Website Design for Vertical SaaS > Websites for vertical SaaS companies. Your industry’s words, customers from the same field, and what you replace, said so a customer in your niche gets it. Source: https://pentaclay.com/industries/vertical-saas # Website design for vertical SaaS companies Your customers know their industry better than any agency. We write your site in their words, with proof from their own field. [Book a call](https://cal.com/pentaclay/discovery-call) [**5.0** Hired 18 times on Contra](https://contra.com/pentaclay/reviews) Companies that trusted us with their website ## Vertical SaaS websites, in short Updated 17 Oct 2026 A vertical SaaS website sells to one industry, so it has to sound like that industry. Customers look for the job the product does in their words, what it replaces, customers from their own field, the industry systems it connects to, and pricing they can follow. In our audit of 114 YC AI company homepages (13 Oct 2026), 75 link to a customers or case-study page. Pentaclay is a B2B website design agency for AI companies that sell to enterprises. Have you built sites like ours? Yes: [VPA Connect](https://pentaclay.com/work/vpa-connect). How long does a full website take? 6 weeks, from the first call to launch. When do I see the price? Scope, price and launch date in writing within 3 business days. Which platforms do you build in? Framer, Webflow, Next.js or another platform. ## What we hear on the first call And how we’d fix each one on your website. **Kazi Mohammed Erfan** Founder, Pentaclay 2. You Our homepage could be for any industry, and our customers only care about one. 3. We write the messaging first, from what you and your customers tell us, so the task is named the way your industry names it. 4. - The job, named your industry’s way - What it replaces - Messaging you approve first 5. You Customers ask who else in their field uses it. 6. We show customers from their field by name, with their OK, and the problem each one solved. 7. - Named customers from the field - The problem each one solved - Shared with their OK 8. You Every new feature for one segment needs a new page, and a developer. 9. Segment pages live in a CMS your team runs, with a recorded walkthrough at handover, so you can add one without a developer. 10. - Segment pages in your CMS - Recorded walkthrough at handover - No developer needed to add one 11. You Customers ask which industry systems we connect to, and our site doesn’t list them. 12. We list the industry systems you connect to by name, plus the privacy and compliance answers your field asks for, only what applies. 13. - Industry systems, by name - Compliance answers that apply - Pricing customers can follow [Tell Erfan about your site… Book a call](https://cal.com/pentaclay/discovery-call) ## What customers check on a vertical SaaS site They want to see their own industry on the page. ### The job, in their words The task your product does, named the way the industry names it. ### What it replaces The old tool, process or spreadsheet. ### Customers from their field Named, with what changed. ### The industry systems it connects to By name. ### Pricing they can follow What you charge for, and what makes it grow. ### The rules of their industry The privacy, security or compliance answers that field asks for, only what applies. ## Vertical software sites we’ve worked on A real estate payments platform. ### VPA Connect - B2B - Payments The real product on the first screen, not a drawing A real estate payments platform with three kinds of user. We built a site that opens on the actual campaign dashboard and shows real app screens further down. [Read the case study](https://pentaclay.com/work/vpa-connect) - **5** pages built: home, features, about, support and contact - **4** legal documents one click away in the footer [See all work](https://pentaclay.com/work) ## Does your site answer these? Tick what’s true for your site today. **0** of 6 Start with the basics Customers may leave before they find what they came for. The Free Website Audit shows what to fix first. [Get a free website audit](https://pentaclay.com/free-website-audit) - Does the homepage name the task the way your industry does? - Does the site say what your product replaces? - Are customers from your field named on the site? - Are the industry systems you connect to listed? - Can a customer see what you charge for? - Can your team add a page for a new segment without a developer? ## Start with one page, or the whole site ### Landing page 2 to 3 weeks, start to launch One page that explains what you sell and books the call. - What you do, in one clear message - Copywriting, done by us - Pictures of your product - Designed for desktop, tablet and phone - Built on the platform your team will edit - Booking form and tracking from day one - Every account handed over - A recorded walkthrough and 30 days of free fixes ### Full website Most booked 6 weeks, start to launch Every page written, designed and built for your team to edit. - An audit of your site and competitors - What you do, in one clear message - Logo, colors and type tidied up - Sitemap and page plan, then wireframes - Copywriting for every page - Every page for desktop, tablet and phone - Pictures of your product - A CMS your team publishes with - Old links redirected, SEO basics on every page - Every account handed over, and 30 days of free fixes [Book a call](https://cal.com/pentaclay/discovery-call) [See pricing](https://pentaclay.com/pricing) ## How a project runs. From the first call to launch in 6 weeks ### Call and scope We give you the price and the date before we design anything. What you get - Written scope, price and launch date - Notes on your current site - How rival sites explain the same thing - Who reads your site, and what each one needs ### Messaging and design We write the copy first, then design every page. What you get - What you do, in plain language - Sitemap and page plan - Wireframes - Every page for desktop, tablet and phone ### Development Built so your team can edit it without a developer. What you get - Built on the platform your team will edit - A design system - CMS templates - Forms and tracking ### Check and launch Live on the date in your contract. What you get - Design QA - Every old link redirected - SEO basics on every page - Readable by Google and AI search ### Handover Everything is handed over to you. What you get - A recorded walkthrough - Every account handed over - Your Figma files and images - 30 days of free fixes [Book a call](https://cal.com/pentaclay/discovery-call) After the call, you get the scope, price and launch date in writing within 3 business days. ## Proof, not promises. What our clients say **140+** clients in the US, UK, EU and Australia **12 years** of design experience [5.0 ★★★★★ From 7 reviews on Contra. Hired 18 times. > “The experience was truly outstanding. … Every task was completed on time…” **Verified client on Contra** Read the reviews](https://contra.com/pentaclay/reviews) **225+** banks and fintechs use software our founder designed ## What B2B software sites show today From our own research on YC AI companies across B2B, fintech, health and industrials, not only vertical software. Checked 17 Oct 2026 75 of 114 YC AI company homepages that link to a customers, case-study or customer-stories page. Source: [Pentaclay audit of 114 YC AI company homepages, 13 Oct 2026](https://pentaclay.com/research/yc-startup-websites) 58 of 114 Homepages that link to a pricing page. Source: [Pentaclay audit of 114 YC AI company homepages, 13 Oct 2026](https://pentaclay.com/research/yc-startup-websites) 77 of 114 Homepages that mention integrations. Source: [Pentaclay audit of 114 YC AI company homepages, 13 Oct 2026](https://pentaclay.com/research/yc-startup-websites) ## Is Pentaclay a fit? ### This is for you if - You sell software built for one industry to businesses in that industry. - Your site came before you knew your customers well. - You want the copy rewritten, not just a new look. ### Not for you if - You need a quick template site for a small local business. A template or a freelancer may suit you better. - You want an ongoing ads or SEO retainer, not a website. ## Questions about vertical SaaS websites ### Can’t find your answer? Book a call and let’s talk. [Book a call](https://cal.com/pentaclay/discovery-call) Or email us at [contact@pentaclay.com](mailto:contact@pentaclay.com) How do you learn our industry’s words? We write the messaging first, from what you and your customers tell us, and you review it before we design. Should we show customers from our industry by name? Yes, with their OK. Customers in a niche want to see peers. A named customer with the problem it solved does more than a logo alone. What does it cost? Prices for each service are on our pricing page. You get the scope, price and launch date in writing within 3 business days of the call. ## Website services for vertical SaaS companies What teams in this industry book us for. - [SaaS website design Marketing sites for B2B software](https://pentaclay.com/services/saas-website-design) - [Website design A new site, from copywriting to launch](https://pentaclay.com/services/b2b-website-design) - [Website redesign Make your site match what you sell](https://pentaclay.com/services/website-redesign) - [Website maintenance Updates, fixes and new pages](https://pentaclay.com/services/website-maintenance) ### More from us Learn more - [B2B website cost](https://pentaclay.com/guides/b2b-website-cost) - [Project timeline](https://pentaclay.com/guides/website-project-timeline) - [Agency vs freelancer](https://pentaclay.com/comparison/agency-vs-freelancer) - [Framer vs Webflow](https://pentaclay.com/comparison/framer-vs-webflow) - [Templates vs custom](https://pentaclay.com/comparison/framer-templates-vs-custom-development) Company - [Pricing](https://pentaclay.com/pricing) - [How a project runs](https://pentaclay.com/process) - [Our work](https://pentaclay.com/work) - [About Pentaclay](https://pentaclay.com/about) - [FAQ](https://pentaclay.com/faq) Industries - [Legaltech](https://pentaclay.com/industries/legaltech) - [Fintech](https://pentaclay.com/industries/fintech) - [B2B marketplaces](https://pentaclay.com/industries/b2b-marketplaces) - [All industries](https://pentaclay.com/industries) - [AI agents](https://pentaclay.com/industries/ai-agents) Start smaller Not ready for a new website? Start with a free audit, or a ready-made template. [Free Website Audit](https://pentaclay.com/free-website-audit) [Website templates](https://pentaclay.com/templates) ## Your business grew up. Your website should too If customers need a demo just to understand what you sell, your website isn’t doing its job. - We sign an NDA on request. - You own the site, the code and every account once it’s paid. - Your first call is with Erfan, the founder. **Kazi Mohammed Erfan** Founder Don’t want to fill in the form? [Book a call directly](https://cal.com/pentaclay/discovery-call) ## Not sure? Ask AI about Pentaclay ### Pentaclay, in short Updated 17 Oct 2026 Pentaclay is a B2B website design agency for AI companies that sell to enterprises. We write, design and build marketing websites in Framer, Webflow and Next.js, and stay to help after launch. Pentaclay LLC is registered in New Mexico, USA; our team works from Dhaka, Bangladesh, with calls until 12:30pm US Eastern. Founded in 2023 by Kazi Mohammed Erfan, who brings 12 years of design experience.