# AI Search Optimization (AEO, GEO) for B2B Websites > AI search optimization on your website: text AI crawlers can read, a clear line on what you sell, FAQ and comparison pages, schema, llms.txt and crawler access. Source: https://pentaclay.com/services/ai-search-optimization # AI search optimization for B2B websites Pentaclay is a B2B website design agency. We make your site easy for ChatGPT, Claude, Perplexity, Gemini and AI Overviews to read, then check what they say about you. [Book a call](https://cal.com/pentaclay/discovery-call) [**5.0** Hired 18 times on Contra](https://contra.com/pentaclay/reviews) Companies that trusted us with their website ## What teams ask about AI search What founders tell us when AI tools get their business wrong, and how we answer. **Kazi Mohammed Erfan** Founder, Pentaclay 2. You We asked ChatGPT what our company does, and its answer was wrong. 3. One common reason: AI tools can’t read much of the site. We fetch your pages the way AI crawlers do, without running JavaScript, and count the text they get. Key text they can’t see moves into the page, with one plain line on what you sell. 4. - Pages fetched as AI crawlers fetch them - Readable text counted - Key text moved into the HTML - One plain line on what you sell 5. You When buyers ask ChatGPT who does what we do, our competitors come up and we don’t. 6. Nobody can promise an AI tool will name you. We list the questions your customers ask, check which answers mention you today, and add pages that answer them. Then we check again each month. 7. - Your customer questions listed - Which answers mention you today - A page that answers each one - Checked again each month 8. You Our site already ranks on Google. Isn’t AI search covered too? 9. Not always. Google runs JavaScript, but many AI crawlers don’t, so a site can rank on Google and still look almost empty to ChatGPT or Perplexity. The SEO basics still count, so we keep them and fix the rest. 10. - The same SEO basics - Text that loads without JavaScript - FAQ and comparison pages - Schema, robots.txt and llms.txt 11. You We already have a website. Do we have to rebuild it for AI search? 12. Usually not. Most of the work is changes to the site you have. A rebuild only makes sense when AI crawlers can read almost nothing on your pages. 13. - Changes on your current site - Framer, Webflow, Next.js or another platform - A rebuild only if crawlers see almost nothing - Every account stays yours [Tell Erfan about your website… Book a call](https://cal.com/pentaclay/discovery-call) ## What you get with AI search optimization One team makes your site easy for AI tools to read and quote, then checks what they say about you each month. ### A site AI tools can read We fetch your pages the way AI crawlers do, and move key text that only loads in scripts into the page. - Pages fetched as AI crawlers fetch them - Readable text counted - Key text moved into the HTML - Checked again after each change ### One plain line on what you sell What you sell and who it’s for, in one sentence on your homepage and each key page. - One plain line on each key page - The same line everywhere - One H1 and clear headings - Copy written by us ### Pages that answer customer questions FAQ and comparison pages that answer what your customers ask AI tools, designed to match your site. - FAQ pages with FAQ schema - Fair comparison pages - Copy written by us - Checked on phones and laptops ### Schema, llms.txt and crawler access Schema tested in a validator, an llms.txt file, and robots.txt set for the AI crawlers you choose to allow. - Company, product and FAQ schema - An llms.txt file kept current - AI crawlers allowed as you decide - Every page linked and in the sitemap ### A monthly check Each month we ask AI tools your customer questions again and note which answers mention you. - Customer questions asked again - Answers that mention you, noted - Search Console checked - A monthly call with Erfan ## What we change on your site Each part of a website AI search reads, and what we do about it. On your site today What AI search needs What we do Text that loads only through JavaScript The text in the HTML when the page loads We move key text into the HTML and check it the way AI crawlers read it. A homepage headline that doesn’t say what you sell One plain line: “X is a … for …” We write that line for the homepage and each key page, and keep it the same everywhere. Customer questions answered nowhere on the site FAQ pages that answer them in plain words We write the questions and answers, and mark them up with FAQ schema. “X vs Y” and “alternatives” questions Comparison pages that are fair and specific We build them with you, from facts you can stand behind. No structured data Schema for your company, product, articles and FAQs We add it and test it in a schema validator. A robots.txt nobody has checked Access for the AI crawlers you choose to allow We list each AI crawler and set robots.txt the way you decide. No llms.txt file A short text file that sums up your business We write it, add it to your site and keep it current. Pages with no H1 and few links between them One H1, clear headings and internal links We fix the headings and link related pages, so crawlers find them. ## What our YC study shows Our own research, not a client project: YC company homepages, read the way OpenAI’s crawler reads them. AI crawlers read 8 words on a Lovable homepage, and 1,543 on Framer We fetched YC company homepages from the 2021 to 2026 batches the way GPTBot, OpenAI’s crawler, sees them, without running JavaScript, and counted how many words it could read. [Read the study](https://pentaclay.com/research/yc-startup-websites) - **8** words, the median on Lovable and Bolt homepages - **1,543** words, the median on Framer homepages ## Proof, not promises. What our clients say **140+** clients in the US, UK, EU and Australia **12 years** of design experience [5.0 ★★★★★ From 7 reviews on Contra. Hired 18 times. > “The experience was truly outstanding. … Every task was completed on time…” **Verified client on Contra** Read the reviews](https://contra.com/pentaclay/reviews) **225+** banks and fintechs use software our founder designed ## AI search comes with the Growth plan Care keeps your site running. Growth adds new pages and the AI search work. Billed monthly; pause or cancel anytime. ### Care For a live site that has to stay updated. - Updates as your business changes - Fixes when something breaks - Small page changes - Technical SEO checks - Forms and analytics kept working ### Growth Recommended For a site that should bring in more traffic and leads. - Everything in Care, plus: - Up to 2 new pages a month - Page-by-page redesigns - Copy written by us - SEO and AI-search pages - Built from your design system - Visuals for every new page - Pages that answer customer questions - A monthly search check [Book a call](https://cal.com/pentaclay/discovery-call) [See pricing](https://pentaclay.com/pricing) ## How AI search optimization runs ### Start with the Free Website Audit Send us your website. We tell you how much of it AI crawlers can read, and what’s missing. What you get - How much text AI crawlers can read - What your homepage says you do - What to fix first - Within 3 business days ### Call, then the Growth plan A 30-minute call with Erfan, then what we’ll change first, in writing. What you get - What we change first, in writing - Which pages change - Which customer questions to answer - Within 3 business days ### Fixes on the site you have We change the pages AI search reads first: your homepage and key pages. What you get - Key text in the HTML - One plain line on each key page - Schema, robots.txt and llms.txt - Headings and internal links ### Pages that answer customer questions FAQ and comparison pages, with copy written by us and designed to match your site. What you get - FAQ pages with FAQ schema - Comparison pages - Copy written by us - Checked on phones and laptops ### We check, then adjust We ask AI tools your customer questions again and note which answers mention you. That’s what we measure, not a promise. What you get - Customer questions asked again - Answers that mention you, noted - Search Console checked - A monthly call with Erfan [Book a call](https://cal.com/pentaclay/discovery-call) After the call, you get the scope, price and launch date in writing within 3 business days. ## Works on the site you already have Framer, Webflow, Next.js or another platform. Your team keeps full access, so nothing is locked to us. - ### Framer For teams that want to launch fast and edit the site themselves. - ### Webflow For growing marketing teams with a large CMS. - ### Next.js For sites that need custom code your engineers own. Also in our toolkit - Figma Design - React Code - Astro Code - Tailwind CSS Code - TypeScript Code - HTML and CSS Code - GSAP Motion - Lenis Smooth scroll - Three.js 3D - WordPress We move sites from - Lovable We move sites from - Bolt We move sites from ## Why Pentaclay? Others do part of the job. We do all of it Platform Copywriting Custom design AI search Fixed price Ongoing support **Pentaclay** One team writes, designs and builds your site. We write every page for your customers. Every page designed for you, not a template. Google and AI search can read every page. Price and launch date are in the contract. 30 days of free fixes, then website maintenance if you want it. **In-house team** A full-time designer on your payroll. Some designers write. Most don’t. A good designer can do great work. Depends on who builds the site. You pay a salary every month. They’re on your team. **Creative agencies** Strong design, higher prices. Copywriting often costs extra. Strong design. Usually built well. Some quote a fixed price. Big projects often run late. Usually a separate retainer. **Freelancers** Good for small jobs. Usually you write them. Quality changes from person to person. Depends on how they build it. Often paid by the hour. Depends on whether they’re free. **Build it yourself** Lovable, Bolt and similar tools. You or the AI write them. Templates, not custom design. AI search usually sees almost no text. A cheap monthly plan. You set the date. You fix it yourself. ## Is AI search optimization right for you? ### This is for you if - Customers ask ChatGPT or Perplexity about what you sell, and you want to show up in the answer. - You don’t know if ChatGPT, Claude or other AI tools can read your site at all. - Your homepage doesn’t say clearly what you sell and who it’s for. - You want the team that designs and builds websites to do the work. ### Not for you if - You want links, press or social posts. Our part is the website itself. - Your site was built with Lovable or Bolt, and AI tools can’t read it. Start with [Lovable to Next.js](https://pentaclay.com/migrations/lovable-to-nextjs) . - You want new copy and a new design too. That’s a [website redesign](https://pentaclay.com/services/website-redesign) . - You want a promise that ChatGPT will name you. No one can promise that. ## Questions about AI search optimization ### Can’t find your answer? Book a call and let’s talk. [Book a call](https://cal.com/pentaclay/discovery-call) Or email us at [contact@pentaclay.com](mailto:contact@pentaclay.com) What is AI search optimization? Making your website easy for AI tools like ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews to read, understand and quote. On the site, that means text in the HTML, one plain line on what you sell, pages that answer customer questions, schema, llms.txt and crawler access. What is AEO? AEO, answer engine optimization, means making your website easy for AI tools like ChatGPT, Claude and Perplexity to read and quote in their answers. It’s another name for AI search optimization. What is GEO? GEO, generative engine optimization, is the same work under another name: making your site easy for generative AI tools to read, understand and cite. On your website, AEO and GEO mean the same changes. What’s the difference between AEO, GEO and SEO? AEO (answer engine optimization) and GEO (generative engine optimization) are two names for the same goal: being read and quoted by AI answers. LLM SEO and AI SEO are two more. SEO is about ranking in Google’s results. Most of the work overlaps. The extra part is making sure crawlers that don’t run JavaScript still get your text. Link building and PR aren’t part of it: our part is the website itself. Can you guarantee ChatGPT will mention us? No, and nobody can. We change your site so AI tools can read it and find answers to your customers’ questions, then check which answers mention you each month. Being mentioned more often is the goal. We don’t have client AI search results to show yet, and we’d rather say so. Our own site ships an llms.txt file, company schema on every page and FAQ schema on pages with questions. Do AI crawlers run JavaScript? Many don’t. On 10 Oct 2026 we fetched about 80 YC company homepages per platform as GPTBot, OpenAI’s crawler, without running JavaScript, and counted the visible words. Framer homepages showed a median of 1,543 words, Next.js 724, and client-rendered single-page apps 8. Google does run JavaScript, so a site can rank on Google and still look almost empty to ChatGPT, Claude or Perplexity. The platform isn’t the whole story, so we check each page. Does an llms.txt file help? It’s a short text file that sums up your business for AI tools. It’s a proposal, not a standard, and not every AI company says it reads one. It’s quick to add, so we add it. Of 114 YC AI company homepages we checked on 13 Oct 2026, 64 had one, and 16 had no main headline (H1) in the HTML. Should we block AI crawlers in robots.txt? That’s your call. A crawler you block can’t read your pages, so that AI tool has less to go on when customers ask about you. We list the crawlers and set robots.txt the way you decide. Do you write blog posts or build links? No. We work on your website: its pages, copy, structure, schema and crawler access, plus the FAQ and comparison pages your customers need. Link building and PR are a different kind of agency. How much does AI search optimization cost? AI search work is part of the Growth plan, which includes SEO and AI-search pages and a monthly search check. It’s billed monthly, with no lock-in. The price is on our [pricing page](https://pentaclay.com/pricing) . Can we try it for one month? Yes. Growth is billed monthly, and you can pause or cancel anytime. Start with one month and see what changes. Can we start smaller? Yes. Start with the [Free Website Audit](https://pentaclay.com/free-website-audit) : send us your website, and in 3 business days we’ll tell you what’s missing and what to fix, including how much of it AI crawlers can read. ## Need something else? Our other services, for wherever your site is today. - [Website maintenance Updates, fixes and new pages.](https://pentaclay.com/services/website-maintenance) - [Website redesign Make your site match what you sell.](https://pentaclay.com/services/website-redesign) - [Website migration Move platforms, keep your rankings.](https://pentaclay.com/services/website-migration) - [AI company websites Websites for AI companies that sell to enterprises](https://pentaclay.com/services/ai-company-website-design) ### More from us Learn more - [Framer vs Webflow](https://pentaclay.com/comparison/framer-vs-webflow) - [Framer vs WordPress](https://pentaclay.com/comparison/framer-vs-wordpress) - [Webflow vs WordPress](https://pentaclay.com/comparison/webflow-vs-wordpress) - [Agency vs freelancer](https://pentaclay.com/comparison/agency-vs-freelancer) - [YC startup website study](https://pentaclay.com/research/yc-startup-websites) Company - [Pricing](https://pentaclay.com/pricing) - [How a project runs](https://pentaclay.com/process) - [Our work](https://pentaclay.com/work) - [About Pentaclay](https://pentaclay.com/about) - [FAQ](https://pentaclay.com/faq) Industries - [AI agents](https://pentaclay.com/industries/ai-agents) - [AI infrastructure](https://pentaclay.com/industries/ai-infrastructure) - [AI developer tools](https://pentaclay.com/industries/ai-devtools) - [LLM platforms](https://pentaclay.com/industries/llm-platforms) - [AI data platforms](https://pentaclay.com/industries/ai-data-platforms) Start smaller Not sure what AI tools see on your site? Start with a free audit, or a ready-made template. [Free Website Audit](https://pentaclay.com/free-website-audit) [Website templates](https://pentaclay.com/templates) ## Your business grew up. Your website should too If customers need a demo just to understand what you sell, your website isn’t doing its job. - We sign an NDA on request. - You own the site, the code and every account once it’s paid. - Your first call is with Erfan, the founder. **Kazi Mohammed Erfan** Founder Don’t want to fill in the form? [Book a call directly](https://cal.com/pentaclay/discovery-call) ## Not sure? Ask AI about Pentaclay ### Pentaclay, in short Updated 17 Oct 2026 Pentaclay is a B2B website design agency for AI companies that sell to enterprises. We write, design and build marketing websites in Framer, Webflow and Next.js, and stay to help after launch. Pentaclay LLC is registered in New Mexico, USA; our team works from Dhaka, Bangladesh, with calls until 12:30pm US Eastern. Founded in 2023 by Kazi Mohammed Erfan, who brings 12 years of design experience.