# Freehold Wealth website case study > How we designed and built the Freehold Wealth website in Framer: a first step for investors, one for borrowers, and a page for every recent deal. Source: https://pentaclay.com/work/freehold-wealth Case study · Property finance · 2026 # Property finance website design for Freehold Wealth We designed and built the website for an Australian property lender. Investors and borrowers each get their own first step, and every recent deal gets its own page. [Book a call](https://cal.com/pentaclay/discovery-call) [Visit the live site](https://freeholdwealth.com.au) - **99** desktop performance score, out of 100 Lighthouse lab test we ran on the live site, 14 Nov 2026 - **0.8 s** for the main content to appear on a desktop Lighthouse lab test we ran on the live site, 14 Nov 2026 - **100** best practices score Lighthouse lab test we ran on the live site, 14 Nov 2026 Client Freehold Wealth What we did Website design, framer development, CMS setup Year 2026 ## About Freehold Wealth Freehold Wealth is a non-bank lender and investment manager in Brisbane, Australia. It connects wholesale investors with property loans along Australia’s east coast. Investors put money in, and borrowers take it out, so one site serves both. Client Freehold Wealth, Brisbane Industry Property finance, private credit What we did Designed and built Platform Framer Year 2026 ## The challenge 1. Investors put money in, borrowers take it out. What we did Two buttons on the first screen, “Start investing” and “Borrow with us”, and the same split on the Services page. 2. Investors want to see real deals, fast. What we did The Transactions page lists recent loans in one table, with an “Active now” card for the deal open today. 3. Every deal has its own story. What we did Each deal opens its own page, starting with “The challenge”, all made from one CMS template their team fills in. ## What changed There is no earlier Freehold site to compare with, so we can’t show a before. This is how the live site performs today. - **99** desktop performance score Lighthouse lab test we ran on the live site, 14 Nov 2026 - **93** desktop accessibility score Lighthouse lab test we ran on the live site, 14 Nov 2026 - **Oct 2026** live on our build since 2 Oct 2026 Publish date in the live page code - **100** best practices score Lighthouse lab test we ran on the live site, 14 Nov 2026 Traffic, leads and sales are Freehold Wealth’s own numbers, and we publish them only with their OK. ## Give investors and borrowers their own first step The first screen types out “Adaptive wealth built for changing markets.” Under it sit two buttons: “Start investing” and “Borrow with us”. The Services page carries the same split: “Two ways to work with us,” one for investors and one for borrowers. ## Show recent deals in one table The Transactions page lists recent loans in one table: project, loan size, LVR, IRR and term. An “Active now” card shows the deal that is open to investors today. ## Give every deal its own page Each deal opens its own page that tells the story, starting with “The challenge”. All deal pages come from one CMS template. The site has 10 pages: Home, About, Services, Transactions, Contact, Privacy and four deal pages. ## More screens from the site ## The site’s colours and type - Espresso #312C29 Dark sections and the footer. - Cream #F5F2EC Soft panels. - Gold #E1BE66 The hero headline. - White #FFFFFF Page ground. - Grey #727272 Body text. - Headings Archivo Headings and labels. - Accent Merriweather Italic serif lines in the headlines. - Text Geist Body text and menus. ## How the project ran 1. Brief **Kickoff** Two audiences, one site We agreed the two first steps, for investors and borrowers, and the deal pages. 2. Every page **Design** Designed for both sides Every page designed for desktop, tablet and phone, with the typed headline on the first screen. 3. In Framer **Build** Built in Framer The site built in Framer, with deal pages on the CMS. 4. Before launch **Check** Checked, then live Every page checked on phones and laptops before launch. 5. Theirs to run **Handover** Their team adds deals New deals are added in the CMS, without a developer. ## Everything we handed over - Website design for desktop, tablet and phone - A Framer build of ten pages - A typed first-screen headline with two first steps - A Transactions table with an “Active now” deal - Deal pages from one CMS template - SEO settings on every page ## Questions about this project ### Can’t find your answer? Book a call and let’s talk. [Book a call](https://cal.com/pentaclay/discovery-call) Or email us at [contact@pentaclay.com](mailto:contact@pentaclay.com) Did you design the site or only build it? Both. We designed and built the Freehold Wealth website in Framer. How are the deal pages made? Every deal page comes from one CMS template, so each new deal follows the same layout. Is the site still live? Yes, at freeholdwealth.com.au, on our Framer build. Keep reading ## More case studies Planning something similar? More finance and B2B sites we’ve designed and built. - [The Deposit Holder Legal tech ### 95 on mobile and 99 on desktop for speed, on our Framer build](https://pentaclay.com/work/the-deposit-holder) - [Machine Football AI Sports AI 2026 ### 4× more home page text for Google and AI tools, and a 99 desktop speed score](https://pentaclay.com/work/machine-football) - [Fronterra AI learning 2026 ### From kickoff to a live site in 6 days, still on our build 9½ months later](https://pentaclay.com/work/fronterra) [Explore Framer development](https://pentaclay.com/services/framer-development) ## Your business grew up. Your website should too If customers need a demo just to understand what you sell, your website isn’t doing its job. - We sign an NDA on request. - You own the site, the code and every account once it’s paid. - Your first call is with Erfan, the founder. **Kazi Mohammed Erfan** Founder Don’t want to fill in the form? [Book a call directly](https://cal.com/pentaclay/discovery-call) ## Not sure? Ask AI about Pentaclay ### Pentaclay, in short Updated 17 Oct 2026 Pentaclay is a B2B website design agency for AI companies that sell to enterprises. We write, design and build marketing websites in Framer, Webflow and Next.js, and stay to help after launch. Pentaclay LLC is registered in New Mexico, USA; our team works from Dhaka, Bangladesh, with calls until 12:30pm US Eastern. Founded in 2023 by Kazi Mohammed Erfan, who brings 12 years of design experience.