What is AI search optimization?
Making your website easy for AI tools like ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews to read, understand and quote. On the site, that means text in the HTML, one plain line on what you sell, pages that answer customer questions, schema, llms.txt and crawler access.
What is AEO?
AEO, answer engine optimization, means making your website easy for AI tools like ChatGPT, Claude and Perplexity to read and quote in their answers. It’s another name for AI search optimization.
What is GEO?
GEO, generative engine optimization, is the same work under another name: making your site easy for generative AI tools to read, understand and cite. On your website, AEO and GEO mean the same changes.
What’s the difference between AEO, GEO and SEO?
AEO (answer engine optimization) and GEO (generative engine optimization) are two names for the same goal: being read and quoted by AI answers. LLM SEO and AI SEO are two more. SEO is about ranking in Google’s results. Most of the work overlaps. The extra part is making sure crawlers that don’t run JavaScript still get your text. Link building and PR aren’t part of it: our part is the website itself.
Can you guarantee ChatGPT will mention us?
No, and nobody can. We change your site so AI tools can read it and find answers to your customers’ questions, then check which answers mention you each month. Being mentioned more often is the goal. We don’t have client AI search results to show yet, and we’d rather say so. Our own site ships an llms.txt file, company schema on every page and FAQ schema on pages with questions.
Do AI crawlers run JavaScript?
Many don’t. On 10 Oct 2026 we fetched about 80 YC company homepages per platform as GPTBot, OpenAI’s crawler, without running JavaScript, and counted the visible words. Framer homepages showed a median of 1,543 words, Next.js 724, and client-rendered single-page apps 8. Google does run JavaScript, so a site can rank on Google and still look almost empty to ChatGPT, Claude or Perplexity. The platform isn’t the whole story, so we check each page.
Does an llms.txt file help?
It’s a short text file that sums up your business for AI tools. It’s a proposal, not a standard, and not every AI company says it reads one. It’s quick to add, so we add it. Of 114 YC AI company homepages we checked on 13 Oct 2026, 64 had one, and 16 had no main headline (H1) in the HTML.
Should we block AI crawlers in robots.txt?
That’s your call. A crawler you block can’t read your pages, so that AI tool has less to go on when customers ask about you. We list the crawlers and set robots.txt the way you decide.
Do you write blog posts or build links?
No. We work on your website: its pages, copy, structure, schema and crawler access, plus the FAQ and comparison pages your customers need. Link building and PR are a different kind of agency.
How much does AI search optimization cost?
AI search work is part of the Growth plan, which includes SEO and AI-search pages and a monthly search check. It’s billed monthly, with no lock-in. The price is on our pricing page.
Can we try it for one month?
Yes. Growth is billed monthly, and you can pause or cancel anytime. Start with one month and see what changes.
Can we start smaller?
Yes. Start with the Free Website Audit: send us your website, and in 3 business days we’ll tell you what’s missing and what to fix, including how much of it AI crawlers can read.