What is Framer?

How it works

Framer began as a prototyping tool for designers and is now focused on building and hosting websites. You work on a canvas much like Figma: frames, stacks, components and breakpoints for desktop, tablet and phone. Pages publish to Framer’s hosting with a click, on a framer.website subdomain or your own domain.

It includes a CMS for blog posts, case studies and other repeated content, built-in animations and scroll effects, localization, forms and basic SEO settings. Developers can add custom React code components when something is not built in.

Why it matters for B2B websites

Framer lets a marketing or design team change the site without waiting on developers, and its sites tend to look polished out of the box. That makes it popular with startups and AI companies that need to launch quickly and update messaging often.

The trade-offs: you rely on Framer’s hosting, the code cannot be exported and run elsewhere, and very large CMS setups or complex integrations are easier on other platforms.

Good fit and poor fit

• Good fit: marketing sites, product launches, startup and AI company websites, frequent design changes
• Good fit: teams where designers own the site
• Poor fit: large content libraries with complex relations between items
• Poor fit: sites that need logged-in areas, custom back-end logic or self-hosting

Example

An AI startup redesigns its homepage before a funding announcement. In Framer, the designer builds the new sections, previews them on phone sizes, and publishes the same day, with no developer handoff.

How we handle it

We are a Framer Pro Expert and build Framer sites with a clean component system, CMS collections for case studies and posts, and SEO settings filled in on every page, then hand the site over with a recorded walkthrough. See our Framer development service, or compare platforms in Framer vs Webflow.

Last updated 15 November 2026