Case study · Telecoms · 2025–2026

Webflow website design for Comtel

We designed and built the website for a fiber internet provider. Visitors check their address first, then pick a home or business plan.

  • 5×more text on the home page for Google and AI tools: about 300 words before, about 1,700 nowTheir old WordPress site, Dec 2024, vs the live site, 14 Nov 2026
  • 8 monthson our Webflow build since handover, and their team has re-published it 3 timesWebflow publish dates: 24 Apr, 6 Aug and 12 Nov 2026
  • 23.4Kvisits in the last three monthsSimilarweb estimate, Oct 2026 data. A third-party estimate, not Comtel’s analytics
Client
Comtel
What we did
Website design, webflow development, API integration, CMS setup
Year
2025–2026
Comtel website, designed and built by Pentaclay

About Comtel

Comtel sells uncapped fiber internet to homes and businesses across South Africa, on many fiber networks, including Openserve, Vumatel, Frogfoot and Octotel.

The company is Comtel Communication (Pty) Ltd, based in Cape Town, and a member of ISPA, the internet providers’ association.

Client
Comtel Communication (Pty) Ltd, Cape Town
Industry
Telecoms, fiber internet
What we did
Designed and built
Platform
Figma, Webflow
Timeline
24 Oct 2025 – 16 Mar 2026

The challenge

Internet providers in South Africa are many, and their offers are technical. Comtel sells to two very different customers: people at home and business decision-makers.

Nobody can buy until they know fiber reaches their street, so the coverage check had to sit in the first screen. Plans differ by network and speed, which makes them hard to compare. And their old website did not match the quality of their service.

  1. Nobody can buy until they know fiber reaches their street.

    What we didThe coverage check sits in the first screen and connects to an outside service that looks up the address.

  2. Two very different customers on one site.

    What we didA Home / Business switch splits the two on one page, with no extra pages to get lost in.

  3. Plans differ by network and speed, and change often.

    What we didPlan cards are grouped by network on the Webflow CMS, so their team changes plans and prices without touching code.

  4. The same few worries come up before every sale.

    What we didCards that open on tap answer router replacement, contracts and install time, with customer reviews high on the page.

What changed

We compared their old WordPress site with the Webflow site we built, and checked what their team has done with it since.

Their site before us, and our build today

Before: Old WordPress site, Dec 2024After: Our Webflow build, 14 Nov 2026

Comtel website before and after our build
What we measuredBeforeOld WordPress site, Dec 2024AfterOur Webflow build, 14 Nov 2026
Text Google and AI tools can read on the home pageRead from the page code without JavaScriptAbout 300 wordsAbout 1,700 words5×
Page title in Google“Comtel Home - Comtel Communications”“Uncapped Fibre Internet in South Africa | Comtel”
Description in GoogleA run of menu wordsOne clear sentence
Test pages open to the public“sample-page”, “hello-world” and old draftsNone

What their team did with it

How we measured: their old site (19 Dec 2024) and the live site, read the same way on 14 Nov 2026. Visits are a Similarweb estimate. Traffic, leads and sales are Comtel’s own numbers, and we publish them only with their OK.

Put the address check first

We designed the site in Figma around one action: check your coverage. The coverage check sits in the first screen and connects to an outside service that looks up the address.

Comtel home page with the address check on the first screen
Comtel home page with the address check on the first screen

Split home and business with one switch

A Home / Business switch splits the two audiences on one page, with no extra pages to get lost in.

Let the team update plans itself

Plan cards are grouped by network on the Webflow CMS, so the team changes plans and prices without touching code. On phones, we gave the plan cards extra care, because that is where they hold the most detail.

Comtel plan cards grouped by fiber network
Comtel plan cards grouped by fiber network

Answer the usual worries in short cards

Cards that open on tap answer the common questions: router replacement, no contracts and install time. Customer reviews sit high on the page, to make an internet provider feel human.

Comtel on a phone
Comtel home page on a phoneComtel business fibre page on a phone

More screens from the site

Home fibre packages
Comtel home fibre packages page on desktop
Business fibre
Comtel business fibre page on desktop
About
Comtel About page on desktop
Free parental controls
Comtel home fibre page: free parental controls with the TP-Link router

The site’s colours and type

  • Navy

    #001573

    The hero and the main buttons.

  • Blue

    #0033CC

    Links and highlights.

  • Green

    #27AB27

    Home plan labels.

  • Light grey

    #F5F5F5

    Page ground.

  • Ink

    #08090A

    Text.

  • Headings

    Galyon

    Bold, for headings and plan names.

  • Text

    Noto Sans Devanagari

    Body text, menus and forms.

How the project ran

  1. Kickoff24 Oct 2025

    Brief and the one action

    We agreed the site would be built around one action: check your coverage.

  2. In FigmaDesign

    Designed in Figma

    Every page designed in Figma, with extra care for the plan cards on phones.

  3. In WebflowBuild

    Built in Webflow

    The site built in Webflow, with the coverage check connected to an outside service.

  4. Before launchCheck

    Checked, then live

    Every page and the coverage check tested on phones and laptops.

  5. Handover16 Mar 2026

    Theirs to run

    Comtel’s team updates plans and prices in the CMS without a developer.

Everything we handed over

  • Website design in Figma for every page

  • A Webflow build of the full site

  • An address check connected to an outside service

  • A Home / Business switch on one page

  • Plan cards by network on the Webflow CMS

  • Tap-to-open answers and a reviews section

In their words

“Was always willing to assist to go above and beyond.”
Comtel CommunicationsClient review on Contra, 17 Mar 2026Read the review

Questions about this project

Can’t find your answer?

Book a call and let’s talk.

Book a call

Or email us at contact@pentaclay.com

Did you design the site or only build it?

Both. We designed it in Figma and built it in Webflow.

Can Comtel change plans without a developer?

Yes. The plan cards run on the Webflow CMS.

How long did the project take?

From 24 October 2025 to 16 March 2026.

How does the coverage check work?

It sits in the first screen and connects to an outside service that looks up the address, so visitors see if fiber reaches them before they pick a plan.

Keep reading

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Pentaclay, in short

Pentaclay is a B2B website design agency for AI companies that sell to enterprises. We write, design and build marketing websites in Framer, Webflow and Next.js, and stay to help after launch. Pentaclay LLC is registered in New Mexico, USA; our team works from Dhaka, Bangladesh, with calls until 12:30pm US Eastern. Founded in 2023 by Kazi Mohammed Erfan, who brings 12 years of design experience.