AI learning app website design for Fronterra

Fronterra is a 3D learning app with AI, for kids aged 7 to 14. Families download it free, and schools book a demo. It is made by Axon Park, a learning company founded in January 2019 by Alistair Hume and Taylor Freeman.

Axon Park also makes Nexera, for workforce learning, and Curiosity Engine.

Client

Fronterra, made by Axon Park

Industry

AI learning, EdTech

What we did

Designed and built

Platform

Framer

Timeline

22 – 27 Jan 2026

One site had to speak to two very different customers, parents and school administrators, and each had a different next step: a free download for families, a demo booking for schools.

The product is a 3D app, which is hard to show on a flat web page. And parents and schools check safety first in kids’ apps, so the site had to make safety easy to find.

1. Two customers with two different next steps.

   What we did“Choose your path” splits the site under the first screen: Families get “Download Free App”, Schools get “Book a Demo”.

2. A 3D app is hard to show on a flat page.

   What we didThe first screen plays a video of the 3D world, and each path card plays a short preview on hover.

3. Parents and schools check safety first.

   What we didTheir safety promises sit in plain view, and every legal page, from the code of conduct to the app privacy policy, is one click away.

4. The team needed to add content without a developer.

   What we didFamilies, Schools and Subjects run on the Framer CMS, so new content is a form their team fills in.

Fronterra had no site before this one, so there is no before. This is how the live site performs today.

The first screen plays a video of the 3D world, so visitors see the product before they read about it.

Right under it, “Choose your path” splits the site in two: Families and Schools.

Each card plays a short video when you hover, and leads to its own action: “Download Free App” or “Book a Demo”.

We built separate pages for Families, Schools and Subjects, plus Download, Contact and a full legal section.

The Families, Schools and Subjects pages run on the CMS, so the team can add content without a developer.

Their safety promises sit in plain view: COPPA and GDPR-K compliance, no ads and no third-party tracking, by their own account. The legal pages, from the code of conduct to the app privacy policy, are one click from every page.

At launch the home page also had a four-step “Getting started” section and a comparison table. Their team has since made the home page shorter.

1. Kickoff22 Jan

   Brief and paths

   We agreed the two paths, families and schools, and the pages each one needed.

2. Days 1–3Design

   Designed around the paths

   The home page, the path cards and the customer pages, for desktop, tablet and phone.

3. In FramerBuild

   Built in Framer

   The site built in Framer, with the CMS for the customer and subject pages.

4. Live27 Jan

   Live in six days

   Every page checked on phones and laptops, then published.

5. Theirs to runAfter

   Their team edits it

   Fronterra’s team now runs the site, and has since made the home page shorter.

• Website design for desktop, tablet and phone

• A Framer build with a video first screen

• “Choose your path” cards with hover video previews

• Families, Schools and Subjects pages on the Framer CMS

• Download, Contact and a full legal section

• SEO settings on every page