Property finance website design for Freehold Wealth
We designed and built the website for an Australian property lender. Investors and borrowers each get their own first step, and every recent deal gets its own page.
- 99desktop performance score, out of 100Lighthouse lab test we ran on the live site, 14 Nov 2026
- 0.8 sfor the main content to appear on a desktopLighthouse lab test we ran on the live site, 14 Nov 2026
- 100best practices scoreLighthouse lab test we ran on the live site, 14 Nov 2026
About Freehold Wealth
Freehold Wealth is a non-bank lender and investment manager in Brisbane, Australia. It connects wholesale investors with property loans along Australia’s east coast.
Investors put money in, and borrowers take it out, so one site serves both.
- Client
- Freehold Wealth, Brisbane
- Industry
- Property finance, private credit
- What we did
- Designed and built
- Platform
- Framer
- Year
- 2026
The challenge
Investors put money in, borrowers take it out.
Two buttons on the first screen, “Start investing” and “Borrow with us”, and the same split on the Services page.
Investors want to see real deals, fast.
The Transactions page lists recent loans in one table, with an “Active now” card for the deal open today.
Every deal has its own story.
Each deal opens its own page, starting with “The challenge”, all made from one CMS template their team fills in.
What changed
There is no earlier Freehold site to compare with, so we can’t show a before. This is how the live site performs today.
- 99desktop performance scoreLighthouse lab test we ran on the live site, 14 Nov 2026
- 93desktop accessibility scoreLighthouse lab test we ran on the live site, 14 Nov 2026
- Oct 2026live on our build since 2 Oct 2026Publish date in the live page code
- 100best practices scoreLighthouse lab test we ran on the live site, 14 Nov 2026
Traffic, leads and sales are Freehold Wealth’s own numbers, and we publish them only with their OK.
Give investors and borrowers their own first step
The first screen types out “Adaptive wealth built for changing markets.” Under it sit two buttons: “Start investing” and “Borrow with us”.
The Services page carries the same split: “Two ways to work with us,” one for investors and one for borrowers.
Show recent deals in one table
The Transactions page lists recent loans in one table: project, loan size, LVR, IRR and term. An “Active now” card shows the deal that is open to investors today.
Give every deal its own page
Each deal opens its own page that tells the story, starting with “The challenge”. All deal pages come from one CMS template.
The site has 10 pages: Home, About, Services, Transactions, Contact, Privacy and four deal pages.
More screens from the site
The site’s colours and type
Espresso
#312C29
Dark sections and the footer.
Cream
#F5F2EC
Soft panels.
Gold
#E1BE66
The hero headline.
White
#FFFFFF
Page ground.
Grey
#727272
Body text.
Archivo
Headings and labels.
Merriweather
Italic serif lines in the headlines.
Geist
Body text and menus.
How the project ran
Kickoff
Two audiences, one site
We agreed the two first steps, for investors and borrowers, and the deal pages.
Design
Designed for both sides
Every page designed for desktop, tablet and phone, with the typed headline on the first screen.
Build
Built in Framer
The site built in Framer, with deal pages on the CMS.
Check
Checked, then live
Every page checked on phones and laptops before launch.
Handover
Their team adds deals
New deals are added in the CMS, without a developer.
Everything we handed over
Website design for desktop, tablet and phone
A Framer build of ten pages
A typed first-screen headline with two first steps
A Transactions table with an “Active now” deal
Deal pages from one CMS template
SEO settings on every page
Questions about this project
Did you design the site or only build it?
Both. We designed and built the Freehold Wealth website in Framer.
How are the deal pages made?
Every deal page comes from one CMS template, so each new deal follows the same layout.
Is the site still live?
Yes, at freeholdwealth.com.au, on our Framer build.
More case studies
Planning something similar? More finance and B2B sites we’ve designed and built.
Your business grew up. Your website should too
If customers need a demo just to understand what you sell, your website isn’t doing its job.
- We sign an NDA on request.
- You own the site, the code and every account once it’s paid.
- Your first call is with Erfan, the founder.
Kazi Mohammed ErfanFounder
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Pentaclay, in short
Pentaclay is a B2B website design agency for AI companies that sell to enterprises. We write, design and build marketing websites in Framer, Webflow and Next.js, and stay to help after launch. Pentaclay LLC is registered in New Mexico, USA; our team works from Dhaka, Bangladesh, with calls until 12:30pm US Eastern. Founded in 2023 by Kazi Mohammed Erfan, who brings 12 years of design experience.